For the launch and ongoing communication of Casa Yes, an integrated communication strategy was developed, focused on building brand awareness and generating qualified leads among real estate mediation professionals.
The existing branding was refined by adapting the previously defined logo to ensure full alignment and consistency with the new communication approach.
In parallel, a collection of original illustrations was created to redefine the brand’s visual identity and ensure a coherent and distinctive presence across all communication channels.
Several communication campaigns were also developed at different strategic moments:
- Actions on social media and targeted online campaigns designed to create anticipation and attract qualified leads.
- High-impact physical activations, including billboards, mupis, advertising in metro stations, and urban display panels, ensuring strong and visible brand presence.
- On-site activations featuring brand ambassadors, a customised stand, and branded merchandise, reinforcing brand identity and encouraging direct engagement with potential partners.
