I was actively involved in the rebranding process of Açoreana Seguros, working continuously across the development of its visual identity, graphic materials, and brand communication over several years.

My work spanned all key stages of the brand’s evolution — from strengthening its market presence in Portugal to its transition into Tranquilidade, and ultimately the full brand redesign under Generali in 2024.

This journey included the creation of campaigns, corporate materials, and content tailored to various channels and audiences, always ensuring visual consistency and strategic coherence throughout the brand’s transformation.