Work in Progress
Apr 19 @ 22:27 PM
In this project, I created promotional content for LOGO Seguros, highlighting their insurance products specifically for cars, motorcycles, bicycles, and electric scooters, with electric scooters being a new addition to their offerings. The campaign aimed to clearly communicate the benefits and features of these insurance options.
A multidisciplinary creative with a solid background in graphic design, visual communication and interactive technologies. With a dynamic career and a strategic approach, she has developed a distinct visual language, marked by attention to detail, conceptual clarity and aesthetic innovation. Her experience spans multiple design disciplines — from editorial to digital — always focused on delivering impactful and functional solutions. Rather than simply responding to briefs, she challenges, rethinks and evolves them. Because, like her work, the creative process is always in progress.
With academic training in Graphic Design and Visual Arts, complemented by extensive development in multimedia, animation and emerging technologies, her career combines technical mastery with strategic thinking and applied creativity.
Since 1994, she has collaborated with leading agencies and high-profile brands, including international names such as Publicis, Ogilvy, Euro RSCG, and WOP – Washington Olivetto. In these roles, she led branding projects, digital communication, web design and the development of visual identity for campaigns and interactive platforms.
She held the role of Creative Director at Volume, a communications and technology agency, where she led multidisciplinary teams and drove innovation in digital design and content strategy. She has also acted as a senior designer and consultant in new business initiatives, supporting both emerging ventures and established brands.
Since 2013, she has worked independently as a freelancer, maintaining ongoing collaborations with agencies like Kayak and Dot One, as well as direct clients across sectors. Her portfolio includes work for industries such as tourism, automotive, beverages, culture and e-commerce, having contributed to the success of brands like Renault, Super Bock, Coca-cola, and Repsol.
Her practice is rooted in the intersection of form and function, with a clear vision of how design influences user experience, communication, and contemporary visual culture.
Her work has been recognised with several industry awards in digital design and multimedia, including:
2011
Gourmand World Cookbook Awards 2010
Shortlisted – Best in the World
Book: “País Basco – The Origin of Modern Spanish Cuisine”
Paris, France
2010
Gourmand World Cookbook Awards 2010
Winner – Best Photography
Book: “20 Chefs of the Year”
Paris, France
2010
Gourmand World Cookbook Awards 2010
Winner – Best Foreign Cookbook
Book: “País Basco – The Origin of Modern Spanish Cuisine”
Paris, France
2001
SAPO Online Awards
Best Banners – E-Commerce Category
Lisbon
2000
Jet Internet – PT Awards
Best Travel Website
Project: Totalrecall / experiencereport_06
Recognition for Innovation
Lisbon
1999
Prisma Web Awards
Best Automotive Website
Client: Renault
Lisbon
1999
Prisma Web Awards
Best Travel Website
Client: Totalrecall
Lisbon
1998
Prisma Web Awards
Best Website
Client: Super Bock
Lisbon
1998
Design Publishing Award / Briefing
Project: Super Bock
Lisbon
1998
Multimedia XXI Awards
Grand Prize – Multimedia XXI
Best Arts, Culture and Society Website
Project: Music.net
Lisbon
“Working with Company Name was an absolute pleasure. They went above and beyond to ensure our digital marketing campaign was a success, driving significant engagement and sales. Their team is not just skilled but genuinely passionate about what they do.”
CEO of theo
Email Marketing
Copywriting
